Desmond Loo, a disgruntled customer, took to Facebook to express his disappointment with KFC after receiving small pieces of chicken in his order. He shared photos of the leg and thigh pieces, which appeared to be about the same length as the accompanying sauce packets.Desmond Loo, a disgruntled customer, took to Facebook to express his disappointment with KFC after receiving small pieces of chicken in his order. He shared photos of the leg and thigh pieces, which appeared to be about the same length as the accompanying sauce packets. This incident highlights the issue of “shrinkflation,” where prices rise while portions decrease. Many Singaporeans have observed this phenomenon in recent years, particularly in the food industry. KFC, a popular fast food chain, has been facing criticism for its declining quality. Some commenters on Loo’s post suggested that KFC in Singapore does not serve as good food as its counterparts in other countries like Thailand and Malaysia. Despite its global presence, KFC has been facing challenges in maintaining its reputation. The chain has been operating in Singapore since 1977 and has over 30 outlets across the city-state. However, it remains to be seen how the issue of shrinkflation will impact its popularity in the long run.
SINGAPORE: A disgruntled customer took to social media to say he will never visit a particular fast food chain again after being disappointed with the small pieces of chicken in his order.
In a post on the popular Facebook page COMPLAINT SINGAPORE, Desmond Loo wrote that it would be the first and last time he would eat at KFC, an American chain that has been popular for decades for its fried chicken.
He punctuated his post with not one but three red-faced angry emojis, writing that the fast food chain had used a “chicken instead of chicken” and that “the size of the drumstick and thigh is the same as a chili packet.”
To prove his point, he posted photos of his order. The leg and thigh pieces, both of which looked untouched, were about the same length as the sauce packets.
Shrinkflation
In recent years, many people in Singapore have noticed that food has become more expensive.
This shouldn’t come as much of a surprise as prices have risen due to global inflation caused by the COVID-19 pandemic, supply chain issues, and other global events.
What has shocked and dismayed some Singaporeans, however, is that as prices have risen, portions have become smaller, a phenomenon known as “shrinkflation”.
Also read: Shrink-flation problems: GST only rose 1% but food was cut to “children’s meal portion” that looked like “leftovers”
The independent Singapore has contacted Mr. Loo and KFC for further updates or comments.
Commenters on Mr. Loo’s post were sympathetic, however. One said that while the chain was good in the 1870s and 1890s, its quality seems to have declined.
Another wrote that KFC in Thailand and Malaysia serves better food than KFC in Singapore.
KFC
KFC, formerly known as Kentucky Fried Chicken, traces its origins to a restaurant in that state that was established in 1930. The first restaurant in Singapore, located on Somerset Road, opened in 1977.
According to its website, the chain currently has 30 outlets in the city-state and serves more than 1 million customers per month, making it one of the largest fast food chains in Singapore.
As of April this year, the brand can be found in more than 30,000 locations in 150 countries worldwide, making it the second largest restaurant chain after McDonald’s. /TISG
Also read: German TikToker says she can’t go home after tasting KFC in Singapore
