Article Title: Edtech Unicorn upGrad’s Mayank Kumar On IPO Plans, Starting Up & His Co-Founders! | Founder DiariesArticle Title: Edtech Unicorn upGrad’s Mayank Kumar On IPO Plans, Starting Up & His Co-Founders! | Founder Diaries Author: Livemint Publish Date: July 15, 2024 Summary: An interview with Mayank Kumar, one of the co-founders of upGrad, an edtech unicorn. Kumar discusses the factors that led him to start the company, his relationships with his co-founders, and the company’s pricing strategy. Excerpt: “You shouldn’t underprice yourself, because then people won’t value that education. We have both paid and free programmes — but people don’t value the free programmes. In paid programmes, they put in the effort, and that’s the difference that one sees. If you’re providing value, you should price it accordingly.” – Mayank Kumar
Business News/ Videos / News/ Edtech Unicorn upGrad’s Mayank Kumar On IPO Plans, Starting Up & His Co-Founders! | Founder Diaries
Updated: 15 Jul 2024, 01:26 PM IST
Interview with upGrad’s Founder Mayank Kumar: On episode 2 of Founder Diaries, we with speak Mayank Kumar, one of the 4 co-founders of upGrad, an edtech unicorn. Mayank talks about what the penny dropping moment was for him when he was deciding to start up, how he met his co-founders and most importantly, why they chose to get into upskilling as an online platform. Mayank also answers a big question, as to why their courses can be a little pricey. ‘You shouldn’t underprice yourself, because then people won’t value that education. We have both paid and free programmes – but people don’t value the free programmes. In paid programmes, they put in the effort, and that’s the difference that one sees. If you’re providing value, you should price it accordingly’, he says. Watch full interview with Mayank Kumar!
