LVMH and Accor Join Forces to Elevate the Orient Express Brand Global luxury conglomerate LVMH and hospitality giant Accor have embarked on an ambitious partnership to revitalize and expand the iconic Orient Express brand. Reviving a Legendary Name The Orient Express, synonymous with opulence and rail travel, has captured the imaginations of travelers for over a century. Through this collaboration, LVMH and Accor aim to recapture the brand’s former glory and create a unique and immersive experience. Hotel Portfolio Expansion A cornerstone of the partnership is the development of a global network of Orient Express hotels. These luxurious properties will embody the brand’s heritage while integrating modern amenities and a distinctive ambiance. Train Journeys Reimagined In addition to hotels, the partners will also revive the Orient Express train. Renovated and reimagined, the train will offer exclusive journeys to destinations across Europe and beyond. Passengers will experience the epitome of luxury on board, with gourmet dining, private suites, and bespoke services. Leveraging Synergies LVMH’s expertise in luxury brands and Accor’s global hotel network provide a powerful synergy. LVMH will contribute its design and marketing capabilities, while Accor will leverage its operational excellence and distribution channels. Capturing a Growing Market The partnership targets a growing segment of travelers seeking authentic and immersive experiences. By blending history, luxury, and adventure, the Orient Express brand is poised to capture the hearts of discerning travelers worldwide. Unique Experiences Guests of Orient Express hotels and train journeys can expect a range of exceptional experiences, including: * Exquisite accommodations with bespoke furnishings * Michelin-starred dining and fine wines * Exclusive excursions and cultural encounters * Personalized itineraries tailored to their preferences A Milestone in Hospitality The partnership between LVMH and Accor marks a significant milestone in the hospitality industry. By combining their complementary strengths, they aim to create a new benchmark for luxury travel and restore the Orient Express to its legendary status as a symbol of sophistication and adventure.Accor and LVMH Collaborate on Rejuvenating Orient Express BrandAccor and LVMH Collaborate on Rejuvenating Orient Express Brand French hospitality giant Accor and luxury conglomerate LVMH have announced a strategic partnership to revitalize the legendary Orient Express brand. Strategic Investment and Expansion LVMH will make a significant investment in the Orient Express brand, the operating company, and the entity owning the future hotels and sailing ships. This investment marks a pivotal step towards expanding the luxury brand’s reach. Expansion to Hotels and Sailing Accor, which acquired Orient Express in 2022, plans to open luxurious hotels under the brand name in Rome and Venice. Additionally, the partnership will launch the first Orient Express sailing ship in 2026, with plans to acquire a third partner for the venture. Legacy of the Orient Express The Orient Express, established in 1883, was a legendary luxury train connecting Paris to Istanbul. Its iconic legacy as a symbol of opulence and refinement continues to captivate travelers. Synergy of Luxury and Excellence Accor’s expertise in the hospitality industry and LVMH’s renowned craftsmanship in luxury goods create a formidable alliance. This partnership aims to elevate the Orient Express experience, combining unparalleled service with exceptional design and amenities. Vision for the Future Bernard Arnault, Chairman and CEO of LVMH, expressed the partnership’s ambition to accelerate the renewal of this travel icon. The collaboration will leverage the daring and creative passion shared by both Accor and LVMH to redefine the art of refined living and exploration. Additional Context LVMH already operates the Venice Simplon-Orient-Express luxury train service through its subsidiary, Belmond. The partnership between Accor and LVMH marks a significant expansion of the Orient Express brand into new realms of luxury travel.Luxury conglomerate LVMH and hospitality giant Accor are joining forces to develop the Orient Express brand, a legendary name in travel and hospitality. The partnership aims to create a collection of unique experiences, including a new generation of luxury hotels and trains, inspired by the history and heritage of the Orient Express. LVMH will leverage its expertise in luxury craftsmanship, design, and brand building, while Accor will bring its operational excellence and global network in the hospitality industry. The first project under the partnership will be the renovation of the iconic Orient Express train, which will offer guests an immersive journey through time and space. The restored train will feature opulent cabins, gourmet dining, and exclusive amenities. “We are thrilled to partner with Accor to bring the Orient Express back to life,” said Bernard Arnault, Chairman and CEO of LVMH. “This partnership perfectly combines our shared passion for excellence and our commitment to creating unforgettable experiences.” “The Orient Express is a timeless symbol of luxury and adventure,” added Sébastien Bazin, Chairman and CEO of Accor. “We are honored to be part of this ambitious project and to contribute our expertise in hospitality to create a truly exceptional experience for our guests.” The Orient Express brand expansion will include a portfolio of luxury hotels in key destinations around the world. Each hotel will be designed to reflect the spirit of the Orient Express, offering guests a blend of history, culture, and modern amenities. The partnership is expected to create new jobs and contribute to the growth of the luxury travel and hospitality sector. The launch of the first projects is anticipated in the coming years.
