Google Hotel Ads: Transition to Cendyn’s Pay Per Stay ModelGoogle Hotel Ads: Transition to Cendyn’s Pay Per Stay Model Google Hotel Ads is discontinuing its Pay Per Stay (PPS) bidding model on October 31, 2024. Cendyn has developed its own PPS model to provide hotels with a continuation of this successful strategy. Benefits of Pay Per Stay Bidding * Automatic optimization: The system adjusts bids based on performance. * Commission after stay: Hotels only pay when guests complete their stay, eliminating costs from cancellations or no-shows. * Guaranteed return on investment: Hotels can control their distribution costs and ensure a return. Cendyn’s PPS Model * Activation: Available from July 1, 2024. * Fixed commission: 10% in all markets. * Minimum campaign duration: 3 months. * Billing: On the date of guest stay. * Free Google Free Booking Links: Depending on contract. About Cendyn Cendyn is a hospitality technology company that provides solutions to help hotels increase revenue, maximize profitability, and enhance guest connections. Their services include: * Guest marketing and loyalty programs * Digital marketing and revenue management * Website design and development * Mobile app solutions Conclusion Hotels can continue to leverage the benefits of the PPS bidding model through Cendyn’s offering. This transition ensures a smooth continuation of this effective strategy for hotel distribution.
As you may know, Google Hotel Ads will be ending its Pay Per Stay (PPS) bidding model on October 31, 2024.
What is Google Hotel Ads and what is the Pay Per Stay model?
Google Hotel Ads is a metasearch engine, or price comparison site, where you can run campaigns to convert ready-to-book travelers and drive direct bookings. The PPS model is a commission-based bidding strategy, where hotels only pay when the guest stays, with no cancellations or no-shows.
What are the benefits of the Pay Per Stay bidding strategy?
The PPS bidding model, now maintained by Cendyn, allows hotels to manage their campaigns easily and automatically while having access to a certain level of detail. The metasearch engine system automatically optimizes the bids and thus guarantees the distribution costs of the campaigns.
With the PPS model, the commission is due after the customer’s stay. It is free of cancellations and no-shows, so hotels do not have to pay commission on unfulfilled bookings. This simple approach provides extra security to their online distribution and ensures a guaranteed return on investment.
What is changing?
For some hotels, PPS campaigns are important to maintain, so since Google has stopped their PPS model, we at Cendyn have created our own PPS model! This means that hotels can continue the bidding strategy that they have successfully used for years.
When does it start and how can I activate it?
Since July 1, 2024, hoteliers can switch to Cendyn’s PPS model:
- It is active in all markets with a fixed commission of 10%
- There is a minimum campaign duration of 3 months
- Billing takes place on the date of stay (same as Google)
- Google Free Booking Links free (depending on contract)
About Cendyn
Cendyn is a global hospitality cloud technology company that enables hotels to grow revenue, maximize profitability, and create deeper guest connections through integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; encourage them to book direct; and grow loyalty and revenue across the spectrum of digital guest interactions. For more information, visit cendyn.com.
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