Hotel Indigo and IHG unveil Charmaine Sheh as new ambassador for Greater China campaign

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Hotel Indigo, under IHG, appoints Charmaine Sheh as brand ambassador to promote ‘Live At The Heart Of The Neighborhood’ and showcase unique local stories across Greater China.

The Hotel Indigo brand, part of IHG Hotels & Resortsintroduced the Hong Kong actress Charmaine Sheh as new brand ambassador in Greater China. As the focus of tourism shifts from simple sightseeing to richer cultural activities, Hotel Indigo positions itself as ‘The World’s Neighborhood Hotel’. This brand encourages travelers to ‘Live in the heart of the neighborhood,’ with an emphasis on the unique local stories and cultural elements of each destination. Guests are invited to take their time and fully experience the authentic charm and distinctive character of the cities they visit.

Collaborate with top talent to uncover local secrets

No two neighborhoods are the same, and no two Hotel Indigos are. Hotel Indigo is dedicated to its mission of “living in the heart of the neighborhood,” immersing guests in local flavors and traditions through a rich tapestry of neighborhood stories. Each hotel is thoughtfully curated, from its design to its culinary offerings, to reflect the spirit of its location, allowing travelers to fully immerse themselves in local culture while enjoying the elevated comforts of home for rejuvenation.

Now, Hotel Indigo has teamed up with Charmaine Sheh, a renowned Hong Kong actress and their newest brand ambassador, to embark on an engaging exploration of culture and travel. Known for her nuanced performances and depth of storytelling, Charmaine resonates with Hotel Indigo’s dedication to quality and detail. Together, they invite everyone on an engaging journey of discovery, exploring the hidden gems in each neighborhood.

Seven days in the neighborhood: discovering the hidden maps of the city

Charmaine Sheh travels with Hotel Indigo to discover the best kept secrets of vibrant cities. In Hong Kong, she explores the lively streets of Wan Chai and the rich experiences that come with it Hotel Indigo Hong Kong Islandwhere countless treasures await. In Taipei she immerses herself in the vibrant rhythm and cultural tapestry of Hotel Indigo Taipei Northwhich combines stylish design with captivating travel. Guests can also visit Hotel Indigo Alishan, nestled in the breathtaking Alishan National Scenic Area, known for its beautiful sunrises and misty landscapes. Alternatively, they can explore Kaohsiung’s maritime history and refreshing local culture at Hotel Indigo Kaohsiung Central Park.

Ms. Charmaine Sheh shares her thoughts on collaborating with Hotel Indigo: “Whether it is the beautiful design stories of a hotel or the heartfelt performances in a play, the moments we cherish most are derived from our careful observation and understanding of life. I am excited to embark on a journey of discovery with Hotel Indigo, to explore different cultures and feel the unique urban charm of the city. At Hotel Indigo, I hope that every stay brings delightful surprises with colorful experiences, while living in the heart of the neighborhood.”

As of the first quarter of 2024, Hotel Indigo will have over 70 locations and upcoming projects in Greater China, including major cities such as Shanghai, Suzhou, Xiamen, Guangzhou, And Hong-Kong. Looking ahead, Hotel Indigo plans to further expand its presence, giving more guests the opportunity to connect with the unique cultures of each destination as ‘The neighborhood hotel of the world.

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