The Future of Moti Mahal Delux: Preserving Heritage, Embracing InnovationThe Future of Moti Mahal Delux: Preserving Heritage, Embracing Innovation Yuvraj Kohli, the driving force behind the iconic Moti Mahal Delux, has outlined the brand’s strategic vision to strike a balance between honoring its rich culinary legacy and embracing the future. Menu Innovations and Expansion Kohli believes in evolving with the changing food landscape. Moti Mahal Delux has introduced fusion dishes that seamlessly blend classic Indian spices with Mediterranean and East Asian flavors. This innovation has been well-received by patrons, showcasing the brand’s ability to adapt without compromising its core identity. Additionally, the brand plans to expand its geographical footprint, targeting regions such as Southeast Asia, the Middle East, and North America, where there is a growing demand for Indian cuisine. Diversified Revenue Streams and Partnerships Moti Mahal Delux has diversified its revenue streams to ensure sustained growth. Dine-in services account for a significant portion, while takeaway and online orders continue to grow with the rise of digital food delivery platforms. Catering services contribute to a steady stream of income as well. Strategic partnerships with hospitality companies play a crucial role in the brand’s expansion plans. Collaborations with hotels and catering companies increase visibility, expand reach, and provide access to new customer segments. Emphasis on Franchising and Customer Service Kohli emphasizes the importance of franchise operations in the brand’s growth strategy. Moti Mahal Delux offers a unique blend of tradition and innovation, ensuring franchisees a loyal customer base and consistent footfall. Exceptional customer service remains a top priority for the brand. The inviting ambiance and attentive staff contribute to the overall dining experience, fostering repeat visits and positive word-of-mouth. Future Plans: International Footprint Expansion In the next decade, Kohli’s vision is to expand Moti Mahal Delux’s international footprint significantly. The brand’s iconic dishes, innovative menu, and comprehensive service approach will be introduced to new markets, bringing the authentic flavors of Indian cuisine to a global audience.
Under the leadership of Yuvraj Kohli, Moti Mahal Delux will strike a balance between preserving its rich heritage spanning five decades and embracing the future. With strategic menu innovations, targeted expansions, diversified revenue streams and strategic partnerships, the brand is poised for continued success on the global stage. In a conversation with Asmita Mukherjee, Kohli sheds light on the strategic plans and visions that underpin the future of the iconic brand.
Moti Mahal Delux has long been synonymous with a rich Indian culinary heritage. However, Kohli emphasises the importance of evolution in a dynamic food industry. “We are proud of our heritage, but we also recognise the importance of evolving with the times,” he says. This evolution is reflected in their recent introduction of fusion dishes that combine classic Indian spices with Mediterranean and East Asian elements.”
Looking ahead to global expansion, Kohli identifies Southeast Asia, the Middle East and North America as key regions for growth. “These regions have a growing food culture that aligns well with our offering,” he noted.
Moti Mahal Delux’s revenue streams are part of the company’s multi-faceted approach. “Our revenue streams are diversified across channels. About 60% comes from dine-in services, which is a testament to our inviting ambiance and exceptional customer service. Takeaway and online orders account for about 30% of our revenue, and this is growing steadily with the rise of digital food delivery platforms. The remaining 10% comes from catering services, which caters to both corporate events and private functions,” Kohli explains.
Speaking about their franchise offering, Kohi emphasised, “We offer a unique blend of tradition and innovation,” ensuring a loyal customer base and consistent footfall.
Collaborations with other hospitality companies are a key part of Moti Mahal Delux’s growth strategy, says Kohli. “We are actively exploring collaborations with hotels and catering companies,” he reveals. He said that these partnerships not only increase the brand’s visibility but also expand its reach, allowing more people to experience its signature dishes across locations. This comprehensive service approach is beneficial for both the brand and its customers.
Talking about his future plans for the brand, Kohli said, “In the next 5-10 years, we want to expand our footprint internationally.”
