Speaker Profile for OAC 2024Speaker Profile for OAC 2024 Aishwarya Pratap Singh Chief Business Officer, Yoga Bar, ITC Foods Presentation Title: Reimagined OOH – A Bingo for Brands About Aishwarya Pratap Singh: Aishwarya Pratap Singh is a seasoned FMCG professional with 18 years of experience in sales, marketing, consumer engagement, and business building. His expertise spans across reputed brands such as Yippee, Bingo, and Mangaldeep at ITC. In his current role, Singh leads the business operations for Yoga Bar, a newly acquired brand in the ITC portfolio that promotes healthy and clean-label food products. Singh holds a bachelor’s degree in engineering from IIT Roorkee and an MBA from IIM Ahmedabad. During his spare time, he enjoys traveling, exploring new destinations, mentoring young professionals, and sharing his marketing knowledge. Presentation Synopsis: In the era of technological advancements, shifting consumer habits, and social media dominance, Singh’s keynote presentation will focus on redefining and expanding the scope of Out-of-Home (OOH) advertising. He will emphasize the need for brands to rethink their approach to OOH to leverage new opportunities and maximize results in this evolving media landscape. Event Details: OOH Advertising Convention 2024 (OAC 2024) July 26-27, 2024 Hilton Garden Inn, Embassy Manyata Business Park Bengaluru, India For more information on the speaker list: https://www.oacasia.org/home/speaker
Aishwarya Pratap Singh, Chief Business Officer – Yoga Bar, ITC Foods, to speak at OAC 2024
By: M4G Bureau
Last updated: July 23, 2024 3:01 PM
Aishwarya Pratap Singh, an FMCG professional with 18 years of experience in sales, marketing, consumer engagement and business building, will be delivering a lecture on the theme: ‘Reimagined OOH – A Bingo for Brands’ at the OOH Advertising Convention 2024, taking place in Bengaluru on July 26-27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.
New technologies, changing consumer behavior and the ubiquitous presence of social media are all creating new opportunities for a medium like OOH. To get the best results from this medium, brands need to rethink its scope and definition. Aishwarya Pratap Singh, Chief Business Officer. Yoga Bar, ITC Foods, will be delivering his keynote on the theme: ‘Reimagined OOH – A Bingo for Brands’ at the OOH Advertising Convention 2024, which will take place in Bengaluru on July 26 and 27 at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.
Aishwarya is an FMCG professional with 18 years of experience in sales, marketing, consumer engagement and business building. He has handled brands like Yippee, Bingo and Mangaldeep at ITC. In his current role, he heads the business for Yoga Bar, a new member of the ITC family, which positions itself as a healthy, clean label food product.
Originating from Pink City Jaipur, Aishwarya Pratap Singh completed his engineering degree from IIT ROORKEE and his MBA from IIM Ahmedabad. In his spare time, Aishwarya enjoys travelling, exploring new places, sharing his marketing knowledge, mentoring young talent and guiding them towards their career development.
For a quick overview of the speaker list for OAC 2024, see here: https://www.oacasia.org/home/speaker
