Lululemon to Launch Office and Golf Collection
Vancouver, BC, Canada – March 8, 2023
– Lululemon Athletica Inc. (NASDAQ: LULU) today announced plans to introduce a new collection designed for the office and golf course. The “Elevated Essentials” line will feature stylish and functional pieces that combine the brand’s signature performance fabrics with a tailored look.
Office-Ready Style
The office line will offer a range of versatile pieces, including blazers, shirts, skirts, pants, and dresses. The garments will be made from breathable and wrinkle-resistant fabrics, ensuring a polished and comfortable appearance throughout the workday. “We saw a gap in the market for office wear that was both comfortable and stylish,” said Celeste Burgoyne, Lululemon’s SVP of Product Design. “Our new office collection is designed to empower professionals to feel confident and productive, even in the most demanding work environments.”
Golfing with Grace
For golf enthusiasts, the Elevated Essentials collection will include polo shirts, slacks, shorts, and skirts. The garments will feature moisture-wicking fabrics and tailored fits to enhance performance and comfort on the green. “We’re excited to bring our signature fabrics and design aesthetic to the golf community,” said Calvin McDonald, Lululemon’s CEO. “Our golf collection will allow golfers to stay cool, dry, and stylish while they enjoy their game.”
Availability and Pricing
The Lululemon Elevated Essentials collection will launch online and in select retail stores on March 15, 2023. Prices will range from $78 to $348. The announcement follows Lululemon’s recent expansion into the athleisure and lifestyle markets. The brand has seen strong demand for its performance-oriented and fashionable apparel, and the new office and golf collection is expected to further fuel its growth.
Athleticwear Giant Lululemon Expands into Office and Golf Markets
Lululemon Athletica, known for its popular yoga and fitness apparel, is diversifying its brand portfolio with a new focus on office wear and golf attire. The company recently announced plans to open its first office-focused store in New York City’s Hudson Yards district. The store will feature a curated selection of work-appropriate apparel, accessories, and shoes designed for the modern professional. In addition to the office market, Lululemon is also making its mark on the golf course. The company has launched a new line of golf-specific apparel and accessories, including moisture-wicking shirts, performance shorts, and technical golf bags. “We believe there’s a huge opportunity to bring our brand’s performance and style to new categories,” said CEO Calvin McDonald. “Our office wear line was developed after listening to our customers who wanted stylish and comfortable clothes for their workday.” The golf line, on the other hand, aims to meet the needs of active golfers who demand both performance and style on the course. Lululemon’s expansion into these new markets is part of its broader strategy to become a lifestyle brand that caters to all aspects of its customers’ lives. The company has been investing heavily in research and development to create innovative products that appeal to a wider audience. Analysts say Lululemon’s move into office wear and golf is a smart one, as both markets are growing rapidly. The office wear market is expected to reach $480 billion by 2025, while the golf apparel market is projected to hit $12 billion by 2023. “Lululemon has a loyal customer base and a strong track record of innovation,” said retail expert Neil Saunders. “Their expansion into these new categories makes sense and will likely be well-received by consumers.” As the company continues to grow and evolve, Lululemon is poised to become a major player in both the office and golf markets.
