Online Alcohol Delivery: Convenience, Growth, and RegulationOnline Alcohol Delivery: Convenience, Growth, and Regulation Dinker Vashisht, Vice President of Corporate Affairs at Swiggy, emphasizes the benefits of online alcohol sales, including comprehensive transaction data, age verification, and compliance with regulations such as delivery limits, timings, and dry days. During the COVID-19 lockdowns, several states in India, including Maharashtra, Jharkhand, Chhattisgarh, and Assam, permitted temporary home deliveries of alcohol with restrictions. This resulted in a significant increase in sales, with retailers in West Bengal and Odisha reporting a 20-30% boost thanks to online deliveries. Rahul Singh, CEO of The Beer Cafe, highlights the potential benefits of online alcohol delivery for states: * Enhanced consumer convenience * Economic growth * Alignment with global trends * Responsible and regulated distribution of alcohol The article also mentions the need for ongoing discussion and regulation to ensure the safe and responsible delivery of alcohol through online platforms.
Dinker Vashisht, vice president, corporate affairs, Swiggy, stressed that online models ensure comprehensive transaction data, age verification and compliance with regulations such as delivery limits, timings and dry days.
During the Covid-19 lockdowns, states like Maharashtra, Jharkhand, Chhattisgarh and Assam allowed temporary deliveries of alcohol with restrictions. Retail executives reported a 20-30% increase in sales in West Bengal and Odisha thanks to online deliveries. Rahul Singh, CEO of The Beer Cafe, told the Economic Times: “By enabling online home delivery of alcohol, states can enhance consumer convenience, boost economic growth and align with global trends while ensuring responsible and regulated distribution of alcohol.”
