Home Delivery of Alcohol Under Consideration in Several Indian StatesHome Delivery of Alcohol Under Consideration in Several Indian States Several Indian states, including Karnataka, Haryana, Punjab, Tamil Nadu, Goa, Kerala, and Delhi, are reportedly exploring the possibility of allowing home delivery of alcohol through online platforms. According to a report by ET, the focus in the initial phase will likely be on low-alcohol beverages such as beer, wine, and liqueurs. Current Situation and Pilot Projects Currently, home delivery of alcohol is permitted only in Odisha and West Bengal. However, authorities in the aforementioned states are reportedly evaluating the pros and cons of allowing such services. Pilot projects may be launched to assess the efficacy and impact of home alcohol delivery. Reasons for Consideration The move is believed to be a response to the growing expatriate population, changing consumer profiles, and the perception that traditional alcohol retail outlets may be inconvenient for certain consumers. Online delivery could potentially increase accessibility and cater to those who find it awkward or uncomfortable to purchase alcohol in person. Success During Lockdowns During the COVID-19 lockdowns, temporary approval for alcohol supply was granted in several states, including Maharashtra, Jharkhand, Chhattisgarh, and Assam, albeit with certain restrictions. The report suggests that these measures were generally successful, despite the constraints. Potential Benefits Retail executives note that online deliveries of alcohol have led to a significant increase in sales in West Bengal and Odisha. The potential benefits of home alcohol delivery include: * Increased convenience and accessibility * Potential for enhanced sales * Reduction of underage drinking and drunk driving Conclusion The consideration of home alcohol delivery in several Indian states is a significant development. While the initiative is still in its early stages, it has the potential to reshape the alcohol retail landscape in India. The pilot projects will provide valuable insights into the viability and potential impact of such services.
Several Indian states, including Karnataka, Haryana, Punjab, Tamil Nadu, Goa, Kerala and Delhi, are reportedly considering pilot projects to enable home delivery of alcohol through online platforms such as Swiggy, BigBasket, Zomato and Blinkit.
According to a report by ANDIn the first phase, the focus will likely be on low-alcohol beverages such as beer, wine and liqueurs.
Authorities are evaluating the pros and cons of the move, executives said, according to the outlet. Currently, home delivery of alcohol is allowed in Odisha and West Bengal.
Home delivery of alcohol
- States considering: Several Indian states, including New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa and Kerala, are exploring options for pilot programs.
- Delivery platforms: Swiggy, Zomato, Bigbasket and Blinkit could be involved in these trials.
- Type of alcohol: Initially, the focus will likely be on low-alcohol beverages such as beer, wine, and liqueurs.
- Current Situation: Currently, home delivery of alcohol is allowed only in Odisha and West Bengal.
“This is in response to the growing expat population, especially in larger cities, and changing profiles of consumers who view moderately alcoholic beverages as recreational drinking with meals, and women and seniors who find buying from traditional vending machines and in stores unpleasant,” an executive was quoted as saying by ET.
During the Covid-19 lockdowns, the supply of alcoholic beverages was temporarily allowed in Maharashtra, Jharkhand, Chhattisgarh and Assam, albeit with restrictions.
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The temporary approval for the supply of alcohol during the lockdown in these states was successful despite the restrictions, the AND report.
According to the report, retail executives noted that online deliveries have led to a 20-30% increase in sales in West Bengal and Odisha.
The temporary approval for the supply of alcohol during the lockdown in these states was successful despite the restrictions, the AND report.
According to the report, retail executives noted that online deliveries have led to a 20-30% increase in sales in West Bengal and Odisha.
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Namit Singh Sengar
Namit writes about personal finance, economics and brands. Currently contributing to
first print: Jul 16, 2024, 2:23 PM IST
