IHG Hotels & Resorts expands premium Sydney estate with two Crowne Plaza rebrands

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IHG Hotels & Resorts Expands Premium Resort Portfolio in SydneyIHG Hotels & Resorts Expands Premium Resort Portfolio in Sydney Under a strategic agreement with Star Millennium Pty Ltd, IHG Hotels & Resorts will expand its presence in Sydney with the rebranding of two prominent hotels to the premium Crowne Plaza brand. Crowne Plaza Macquarie Park * Expected to open in early 2025 * Transitioning from Courtyard by Marriott with extensive lobby and guestroom renovations * Located in Macquarie Park, a major business district northwest of Sydney * Will cater to the high demand from nearby businesses, the university hospital, and shopping center Crowne Plaza Sydney Airport * Will rebrand from Holiday Inn Sydney Airport in September 2024 * Hotel rooms recently underwent a $15 million renovation * Lobby and restaurant will be updated to elevate the hotel to premium status * A favorite among business and leisure travelers with strong performance Management and Ownership * Hotels will transition to franchising * Star Millennium has appointed Trilogy Hotels as manager for both properties Industry Statements * Cameron Burke, Director of Development, IHG Hotels & Resorts: “Excited to partner with Star Millennium and enhance the Crowne Plaza brand’s reputation.” * Wade Huang, Director, Star Millennium Pty Ltd: “Proud to expand our partnership with IHG and elevate our Sydney hotels to the Crowne Plaza family.” * Scott Boyes, CEO, Trilogy Hotels: “Delighted to be entrusted with managing these assets and driving their performance.” IHG’s Growth in Australasia * 97 hotels open or under development in the region * Planned new Crowne Plaza properties in Mawson Lakes, Melbourne Carlton, Shell Cove Marina, and Geelong

IHG Hotels & Resorts expands its premium resort in Sydney with the addition of two Crowne Plaza hotels, following a strategic portfolio agreement with Frank and Wade Huang of Star Millennium Pty Ltd that will see the rebranding of two beloved hotels at Sydney Airport and Macquarie Park.

The 196-room Crowne Plaza Macquarie Park is expected to open in early 2025, transition from the Courtyard by Marriott to the Crowne Plaza brand. This rebranding includes an extensive renovation of the lobby and guestrooms, enhancing the overall guest experience.

Located approximately 25 minutes northwest of Sydney CBD, Macquarie Park is one of Australia’s major business districts.

The hotel’s prime location will significantly demand from nearby businesses including Macquarie University, Macquarie University Hospital and Macquarie Shopping Centre, as well as the Australian headquarters of several leading pharmaceutical and technology companies.

Meanwhile, Holiday Inn Sydney Airport will rebrand as Crowne Plaza Sydney Airport in September 2024. The hotel rooms, which underwent a $15 million renovation in 2022, are already up to Crowne Plaza standards and the hotel will now receive updates to the lobby and restaurant to complete its transition into the premium segment.

With 252 rooms, the Crowne Plaza Sydney Airport is already a favourite with business and leisure travellers, consistently delivering exceptional performance for both its owners and IHG. Elevating the hotel from the mid-market to the premium segment further cements its reputation as one of Sydney Airport’s best hotels.

The hotels are switching to franchising, Star Millennium has appointed Trilogy Hotels as manager of both hotels.

Cameron Burke, Director of Development at IHG Hotels & Resorts, commented: “We are honoured to have been chosen by Star Millennium as a partner to design the brand of these two iconic Sydney hotels.

“It’s exciting to see the Crowne Plaza brand continues to go from strength to strength, building on its reputation as one of the world’s most recognized and beloved premium hotel brands among both business and leisure travelers. We look forward to further strengthening our great partnership with Frank and Wade in the years to come.”

Wade Huang, Director of Star Millennium Pty Ltd, added: “We are proud of our long-standing and successful relationship with IHG. Extending our partnership by integrating our Sydney Airport and Macquarie Park hotels into the Crowne Plaza family is an exciting step.

Crowne Plaza Macquarie Park will set a new standard for quality in the Macquarie Park business district, and Crowne Plaza Sydney Airport will enhance its Holiday Inn reputation by delivering a first-class guest experience.”

Scott Boyes, CEO of Trilogy Hotels, commented: “Trilogy Hotels is delighted to have been appointed by Frank and Wade Huang of Star Millennium as independent hotel managers of both assets. They will oversee the day-to-day operations and lead the rebranding and renovation of both properties.

“Together with our great partners, the Huang family, and IHG Hotels & Resorts, we strive to create great hotel experiences for our owners, teams and guests.

“As we expand our independent hotel management portfolio In Australia, we are beyond grateful to Frank and Wade for entrusting us with their beloved hotels. We look forward to driving the operational and bottom-line profit performance of both assets and providing our expertise in systems, training and team development.”

IHG currently has 97 hotels open or under development in Australasia and the Pacific, including 22 Crowne Plaza properties. Over the next 12 months, IHG plans to open new Crowne Plaza properties in Mawson Lakes, South Australia; Melbourne Carlton, Victoria; and Shell Cove Marina, New South Wales; with a new property in Geelong, Victoria planned for 2026.

**Figures as of March 31, 2024.

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