The sport of golf continues to evolve and Pitchthe modern and revolutionary indoor golf club, aims to be at the forefront of that growth. Expansion plans have been announced, with four exclusive new locations opening in the UK and Ireland.
The new locations will further cement Pitch’s position as the UK’s most premium and popular indoor golf club, making the sport more accessible and diverse than ever before. A third location will open in Canary Wharf, London, alongside three joint venture openings in Manchester, Birmingham and Dublin.
Further domestic expansions are announced in 2025 at locations in Brighton, with another in London. Internationally, there are even plans to develop into Melbourne, Australia, as the post-pandemic golf boom continues and a younger demographic takes up the game.
Whether you are a complete beginner looking to gain the confidence to play a regular course, or an experienced player looking to harness the skills of the club’s PGA Professionals, the Pitch has quickly built a reputation as the ultimate indoor venue for all golfers. It offers a stylish layout with a relaxed atmosphere as an upmarket members club that also welcomes corporate bookings and regular visitors.
With golf participation at an all-time high, recent studies suggest that more is being played ‘off the course’. Indoor golf clubs and high-tech driving ranges continue to attract city dwellers, and the fast-paced nature of indoor golf makes it much easier for people to fit it into their social schedules.
Pitch venues have proven to be the perfect space for those who want to enjoy the game outside the confines and rules of a traditional golf club, offering a premium offering in a non-traditional setting suitable for large corporate events. Numerous multi-player options mean that everyone can join in and enjoy a variety of game formats – feeling part of the club atmosphere as they take on the virtual challenge of some of the world’s best courses, including California’s Pebble Beach and the hallowed land of St Andrews’ Old Course.
In a bid to grow the sport, an academy for aspiring female golfers – run in partnership with Adidas – has also proved a notable success for Pitch. Now in its second year, it has attracted over 1,000 applicants for just 100 free coaching courses. There are plans to expand the initiative to new locations.
With two London venues already open – Pitch City just off Liverpool Street on Bishopsgate and Pitch Soho in the heart of the West End – excitement is mounting as the club opens a third venue in Canary Wharf in September.
The new venue in London’s central business district will showcase the very best that Pitch has to offer, with premium bays packed with the latest cutting-edge Trackman technology to optimise the gaming experience. A fully licensed bar and a range of delicious food options will allow players to drink, dine and play all at the same time, with on-site DJs and music complementing a relaxed atmosphere in elegant social areas. As with all Pitch venues, there will be a highly premium area reserved for members.
One of the most exciting new launches for Pitch at Canary Wharf is the ‘TRENDYGOLF Concept Store’, which will be open six days a week and will stock popular brands such as J Lindeberg, Hugo Boss, Ralph Lauren, G/FORE and more.
Also in September, Pitch launches an exciting new project in Dublin, opening its first international location. Located in the heart of the city on the vibrant and bustling Grafton Street, Pitch Dublin features ten Trackman courses and a licensed bar serving Japanese fusion cuisine. PGA-level coaching is also available, as is bespoke club fitting. It’s everything you’d expect from your regular, traditional golf club, but with a modern twist that’s tailored to a new kind of player.
Preparations are now well underway for the November opening in Manchester at a spectacular location in the Spinningfields area of the city centre. This will bring the Pitch brand to the North of England for the first time, in a popular spot for shoppers and tourists that attracts over 5.5 million visitors each year.
And completing the ‘quadruple’ will be a Midlands venue in Birmingham’s second city. The venue – scheduled to open in early 2025 – will be centrally located by Snow Hill station, positioned to take advantage of the under-construction HS2 high-speed rail link that will run from London to Birmingham. With a current lack of such high-end offerings in the city, the venue is sure to prove a popular spot for those looking to enjoy the very best of a premium indoor golf facility.
“This has been an important year for Pitch’s development and story,” said Pitch co-founder and CEO Elliot Godfrey“Indoor golf has evolved tremendously since its early days and at Pitch we believe we offer much more than just bays for people to hit golf balls. It is a place for social gatherings and a way to play and engage with the game that is open to everyone.”
Co-founder Chris Ingham added: “Our vision is to put the club experience first to attract an audience beyond existing golfers. These new locations will expand our offering and broaden the appeal of Pitch.
“Our openings at Canary Wharf and Pitch Dublin are particularly exciting as we approach September, with construction of these ground-breaking developments well underway. We can’t wait to open our first international location in Dublin, which we believe is just the beginning of our global expansion.”
Pitch offers both membership and individual bookings with affiliated PGA Professionals to assist with coaching. The venues also offer resident DJs, lounges, contemporary food and beverage outlets, social spaces and a golf fashion concept store alongside the virtual courses.
Visit Pitch’s website for more information.
