Jacksonville’s DoubleTree by Hilton to Transform into Hotel BellamyJacksonville’s DoubleTree by Hilton to Transform into Hotel Bellamy The DoubleTree by Hilton at 1201 Riverplace Boulevard on Jacksonville’s Southbank Riverwalk is set to undergo a $14.6 million renovation and emerge as the Hotel Bellamy in three years. The transformation will revamp guest rooms, public spaces, the building exterior, pool, and sun deck. It will also enhance existing food and beverage offerings and introduce a riverfront restaurant concept. Sotherly Hotels Inc. will lead the project, which is financed by a loan from Fifth Third Bank. The 10-year lease with Hilton Worldwide will rebrand the hotel as a soft-branded DoubleTree by Hilton under the name Hotel Bellamy. Soft-branded hotels are partnerships between independent hotels and hotel chains, allowing for more flexibility and local character. The project is expected to be completed in January 2027. The property, originally built in 1967 as a Hilton hotel, was acquired in 2005 by DoubleTree. The renovation aims to modernize the facility and elevate its status within the Jacksonville market. For more details, visit The Daily Record, a news partner of News4JAX, for the full story.
JACKSONVILLE, Florida. – The DoubleTree by Hilton will look different in three years.
According to The Daily Record, news partner of News4JAX, the hotel at 1201 Riverplace Boulevard, on the Southbank Riverwalk, will undergo a $14.6 million renovation to transform into the Hotel Bellamy.
The multimillion-dollar transformation includes a redesign of the guest rooms, public spaces, building exterior, pool and sun deck, existing food and beverage offerings and the addition of a riverfront restaurant concept, TDR said.
“The hotel’s direct riverfront location is ideally suited to reposition the hotel as the premier full-service lifestyle concept in the downtown Jacksonville market. We believe our repositioning strategy, coupled with the strength of the Hilton reservations engine, will make the hotel successful for years to come,” said Dave Folsom, Sotherly’s CEO, in a press release obtained by TDR.
Sotherly Hotels Inc. said the company has refinanced the property with a loan from Fifth Third Bank with “an initial principal amount of approximately $26.25 million, with an additional $9.49 million for hotel improvements,” according to TDR.
The 10-year lease with Hilton Worldwide will see the hotel re-licensed as a soft-branded DoubleTree by Hilton under the name Hotel Bellamy.
According to Smith Travel Research, a hotel data website, a soft brand hotel is a partnership between an independent hotel and a hotel chain.
The project is due to be completed in January 2027.
The property was originally built in 1967 as a Hilton hotel. The DoubleTree hotel was acquired in 2005.
Click here to read the full TDR story.
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