Acquisition of Parsemony by GrubMarketAcquisition of Parsemony by GrubMarket San Francisco, CA – GrubMarket, a leading AI-powered technology enabler for the food supply chain industry, has announced the acquisition of Parsemony, a provider of business software services for fresh produce distributors, wholesalers, and food service suppliers. Strengthening Software Capabilities This acquisition enhances GrubMarket’s software capabilities and expands its portfolio of advanced software products, including WholesaleWare and GrubAssist. Parsemony’s offerings include: * Cloud-based POS system for inventory and order management * Custom software engineering services for ERP functionalities * Comprehensive IT services tailored to the food supply chain Enhanced Functionality for Customers After the acquisition, Parsemony customers will have access to GrubMarket’s additional software and AI services, such as WholesaleWare, GrubAssist (AI Orders), Orders IO, and GrubPay. This provides customers with expanded capabilities to optimize their operations. Praise from Parsemony Leadership Colin Hare, owner of Parsemony, expressed enthusiasm for the acquisition: “Joining GrubMarket allows us to maximize value for the food supply chain using technology. We believe in their mission to digitally transform the industry and look forward to collaborating.” Comments from GrubMarket CEO Mike Xu, CEO of GrubMarket, stated: “Parsemony’s software and Colin’s expertise complement our existing offerings. Together, we aim to support the transition of food supply chain companies to the digital era.” Integration into GrubMarket’s Software Portfolio Parsemony’s software offerings will become part of GrubMarket’s software portfolio, which includes: * WholesaleWare: AI-powered ERP software for wholesalers and distributors * GrubAssist: AI assistant for deep insights, analytics, and automated order fulfillment * Orders IO: E-commerce solution for mobile ordering About GrubMarket GrubMarket is a leading technology enabler and digital transformer for the food supply chain industry worldwide. The company leverages technology to transform the US and global food supply chain, operating in 50 US states and having a global presence in several countries.
SAN FRANCISCO – GrubMarket, the leading AI-powered technology enabler and digital transformer for the food supply chain industry, has announced the acquisition of Alameda, California-based Parsemony, a highly renowned provider of comprehensive business software services primarily for fresh produce distributors, wholesalers, repackers and food service suppliers. This acquisition strengthens GrubMarket’s software services capabilities and expands the functionality of its existing portfolio of advanced software products, including WholesaleWare and GrubAssist.
Originally founded as Vintrex Inc. by Carl Mahon in the late 1980s, the company was best known for its signature software product, Profitsense. The company was renamed Parsemony in 2017 by current owner Colin Hare, who has worked with Carl since 2010. Colin has since continued to develop and upgrade Profitsense under the Parsemony brand. Parsemony provides enterprise-wide software solutions and services designed to help customers manage all aspects of their fresh food operations. Parsemony’s key offerings include:
- A cloud-based POS solution accessible via portable devices that makes it easy for food wholesalers to run powerful inventory and order management workflows directly from their warehouses.
- Custom software engineering services focused on expanding the breadth of key ERP functionalities, such as building intuitive online ordering interfaces and streamlined integrations with third-party bookkeeping and accounting systems such as QuickBooks.
- Comprehensive IT services including network infrastructure setup, management, general and specialized technical support, cloud computing, cybersecurity, data migration, hardware installation and maintenance, compliance consulting and more, all focused on the specific needs of food supply chain companies .
Following the acquisition, Parsemony will continue to be managed by its talented leadership team, and Parsemony customers will have the ability to expand their software and business AI capabilities through additional services offered by GrubMarket’s WholesaleWare, GrubAssist (including AI Orders), Orders IO and GrubPay products.
“I have been building software and technology solutions for the fresh produce sector for almost twenty years. I have worked with all kinds of clients in the food sector, from smaller non-profit organizations to global supermarket chains with well-known brands, and I find it extremely rewarding to help them transform from traditional, offline businesses to more modernized, technology-based operations, driven by customized and thoughtful software solutions,” said Colin Hare, owner of Parsemony. “Parsemony is excited to join GrubMarket, which shares our passion for using technology to maximize value for the food supply chain, which is still predominantly made up of ‘old school’ companies that have yet to capitalize on the potential of what technology has to offer. Plus, the produce industry is all about people, and the GrubMarket team has some of the most genuine, hard-working people in the industry. We can’t wait to further GrubMarket’s mission to be the most impactful digital transformer for the entire food industry.”
Mike Xu, CEO of GrubMarket, added: “The acquisition of Parsemony solidifies GrubMarket’s position as a market-leading technology enabler for the U.S. food supply chain. Parsemony has an excellent reputation within the produce industry’s software and technology ecosystem and also complements GrubMarket’s existing software products, including WholesaleWare, GrubAssist and AI Orders. We are also excited to bring Colin’s significant expertise to GrubMarket, to support the continued evolution and growth of our best-in-class AI-powered software and e-commerce offerings for our customers. Colin understands what wholesalers need and how to speak their language, and he has extensive experience working on multi-million dollar contracts with some of the country’s largest food retailers and organizations. Together, GrubMarket and Parsemony will deliver tremendous value to our customers as we support their transition to a new digital era.”
Parsemony’s software offering will be part of GrubMarket’s rich portfolio of software solutions, including GrubMarket’s proprietary AI-powered ERP software, WholesaleWare, a software-as-a-service (SaaS) platform that enables wholesalers and distributors in the food industry provides seamless financial management, strong sales support, online ordering, accurate inventory management, batch traceability, grower accounting and automated routing and logistics; GrubAssist, GrubMarket’s groundbreaking AI assistant that provides companies in the food supply chain with deep insights, intelligent analytics and automated order fulfillment; and Orders IO, GrubMarket’s custom mobile e-commerce solution.
About GrubMarket
GrubMarket is the AI-powered technology enabler and digital transformer of the U.S. food supply chain industry, as well as one of the largest privately held food tech companies in the world. As a provider of enterprise AI solutions for the US food supply chain, a pioneer in technology-enabled B2B food e-commerce, and a pioneer in advanced AI-powered software-as-a service solutions, GrubMarket uses technology to fundamentally transform the U.S. and global food supply chain. GrubMarket has also been on the prestigious CNBC Disruptor 50 list for two consecutive years. GrubMarket operates in all 50 US states and has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa and Spain, with plans to expand further in the US, Canada, South America , Europe and Africa and other parts of the world.
